I don't need to. That's the honest answer. After 40+ years navigating through industries, crises, and transformations, always surviving, always learning, I've earned the freedom to say exactly what I see without worrying about who it might upset. But here's the uncomfortable truth: I need this more than you might need to read it.
Not physically. Mentally. I've watched it happen to brilliant people who stopped being curious, stopped challenging themselves, stopped engaging with minds that could push back. They became comfortable. Stagnant. Irrelevant. This site is my insurance policy against that fate.
I comment on today's news through the lens of yesterday's patterns. Sometimes I predict what's coming. More often than you'd probably like, I'm right. Not because I'm smarter than you. Because I've been around long enough to recognise when the same dynamics repeat themselves, in different sectors, different contexts, but always with the same underlying mechanics. Cross-industry pattern recognition isn't a gift. It's a survival skill you develop after decades of connecting dots that others don't see as related.
I'm not a guru. I don't have a system to sell you. I'm not building a course or a coaching programme. I'm someone who's spent four decades as a Strategic Behavioural System Designer, though I never called it that until recently. I just solved problems that others couldn't, because I'd seen similar patterns play out elsewhere. Economics. Psychology. Game theory. Network effects. Social Design, Complexity. I've applied all of them in real situations, with real stakes, long before they became business school buzzwords.
Honestly? I want my thinking challenged by people who can keep up. I want conversations with minds sharp enough to spot when I'm wrong, curious enough to dig deeper, and confident enough to push back. If you read something here that makes you think "he's missing X" or "that doesn't account for Y"...good. Tell me. That's the entire point. I'm not looking for an audience. I'm looking for the 5% who see what I'm seeing and can show me what I'm missing.
I don't do small talk. I don't do surface-level analysis. I don't pretend things are simpler than they are just to make them more palatable. If you're looking for feel-good content or easy answers, this isn't the place. But if you're tired of everyone saying the same things, if you spot patterns others miss, if you're intellectually hungry and slightly dangerous, oh then perhaps we should be reading each other's work.
I don't make it easy. That's deliberate. If you genuinely have something worth discussing, you'll figure out how to find me. If you can't work that out, we probably wouldn't have much to talk about anyway. Occasionally, when I come across minds worth engaging with, I reach out. But I don't take bookings, I don't do consultations, and I certainly don't respond to form submissions.
This site exists because I refuse to let my mind atrophy. You're welcome to follow along, challenge my thinking, or ignore it entirely. Just don't expect me to make it easy, comfortable, or predictable. That's not how pattern recognition works.