The importance of organisation and strategic planning in a gym
Organisation and strategic planning are important for a Box or gym because they help achieve long-term goals and adapt to changing market conditions. Without good organisation, gym activities can become chaotic and inefficient, leading to increased costs and decreased productivity. Furthermore, without strategic planning, the gym, like an association, may not be able to adapt to changes in the market and take advantage of opportunities that arise.
What is an organisation?
Organisation is a term that refers to the structure and management of a collection of people working together to achieve a common goal and can be seen as a complex system of roles, procedures, rules and resources that are used to coordinate activities and achieve the goals of the enterprise.
The organisation can be viewed from different points of view. On the one hand, it can be seen as an autonomous entity, such as a company or an association, that exists independently of the people that make it up; on the other hand, it can be seen as a collection of individuals working together to achieve a common goal, sharing resources and efforts.
There are several aspects that can characterise the organisation, including its hierarchical structure, corporate culture, internal policies and procedures, relationships between members of the organisation and the way resources are managed and allocated.
The organisation can be managed and improved through the adoption of organisation management techniques and strategies, such as strategic planning, human resources organisation, change management, performance evaluation and risk management.
Strategic planning is a management process that enables organisations to define their long-term objectives and identify the actions needed to achieve them. It is a process of analysis, decision-making and action that involves all levels of the organisation. It focuses on the opportunities and challenges that the company, in this case, the gym, faces in the medium and long term.
Strategic planning usually involves a number of steps, including defining the long-term goals of the enterprise, analysing the external and internal environment, assessing the organisation's resources and defining the actions necessary to achieve the goals.
The definition of objectives is an essential step in strategic planning. These objectives should be specific, measurable, realistic, relevant and time-bound. Furthermore, the objectives should be aligned with the organisation's mission and vision and take into account the needs and expectations of the various stakeholders.
The analysis of the external and internal environment is another fundamental step in strategic planning. Analysing the external environment involves assessing factors that may affect the business, such as changes in the market, industry trends, and demographic and cultural trends. The analysis of the internal environment, on the other hand, concerns the evaluation of the organisation's resources, such as personnel, financing, infrastructure and skills.
Once the company's objectives and the analysis of the external and internal environment have been defined, strategic planning involves the definition of an action plan. This plan should indicate the specific actions to be taken by the organisation to achieve its goals. The plan should include the resources required, the timing and priorities of the actions, and the people involved in their implementation.
What does this have to do with my gym?
Strategic planning is particularly important for a gym because it helps to define long-term goals and identify the actions needed to achieve them.
Therefore, a gym might define long-term goals, such as increasing the number of members, improving customer satisfaction, expanding the range of services offered, increasing revenue or expanding to other locations.
The analysis of the external environment will look at the fitness services market, consumer trends and competitive challenges, while the analysis of the internal environment should assess the organisation's resources, such as equipment quality, personnel, customer service and marketing programmes.
Once the objectives and analysis of the external and internal environment have been defined, strategic planning includes a detailed action plan, which identifies the specific actions needed to achieve the objectives, such as improving staff training, increasing marketing activities, expanding the service offering, improving customer service, etc.
Finally, strategic planning should also include the monitoring and evaluation of the results obtained. In this way, the gym could evaluate the effectiveness of the actions taken and make any corrections or adjustments.
How often should it be reviewed?
The frequency with which strategic planning should be reviewed depends on the nature of the organisation and its environment. In general, strategic planning should be reviewed at least once a year or whenever there are major changes in the organisation's reference environment, such as the arrival of new competitors, changing regulations, changing market trends, entering new markets, changing the range of products or services offered, and so on.
And in your gym, how have you organised these activities?