How to turn your gym into a family-friendly space
Nowadays, with increasingly extended working hours and grandparents not always nearby, many families struggle to carve out moments for physical activity. That's why attracting moms and dads who want to work out with their kids can be a winning choice to strategically expand your gym's catchment area.
Set up safe and supervised play corners
First of all, the presence of spaces equipped specifically for the little ones is the fundamental prerequisite for attracting families with children. So set up soft and colorful corners, equipping them with mats, mini gymnastic equipment, educational games so that children can have fun safely under the supervision of qualified personnel. These play corners will allow mum and dad to devote themselves to training while the offspring entertain themselves serenely under surveillance.
Entertainment services and recreational-educational activities
In addition to the provision of equipped spaces, an even more attractive idea for families is to offer real entertainment services, actively taking care of the fun of the little ones during their parents' stay in the gym. For example, with workforce junior trainers qualified to follow special recreational programs such as juggling lessons, face painting, cartoon screenings on Saturday mornings. Fun activities that build parental and child loyalty.
Affordable family-size subscriptions
Of course, in addition to the offer of services dedicated to children, it is also advisable to study subscription formulas tailored to families, with formulas that include access for 2 adults + supervised entertainment for children, all at advantageous prices. Family discounts are also available on swimming lessons or other activities.
By adopting these and other family-friendly precautions, mothers, fathers and children of all ages will become loyal customers!
In summary, making the right changes to better accommodate families with children can prove to be a strategically winning choice to expand and diversify the catchment area of your gym.
From well-equipped and safe play areas to supervised recreational services, up to ad hoc subscriptions at advantageous prices, every precaution to attract mothers, fathers and children can make a difference. To the satisfaction of adults and children alike!
Evaluate this market with interesting potential that has probably been neglected so far and make your structure a truly family-friendly center of reference in the area.