The use of social media has increased rapidly every year. It has become a fundamental means for many people to express and vent their feelings. Within any organization, it is likely that 9 out of 10 people will have a personal account on social media and this creates the need for a social media policy as an indispensable tool for a Box, just like any other company policy.
Social media is of significant importance when it comes to creating or destroying a Box’s reputation. A social media policy for the Box provides clear guidance on what Owners and Collaborators are authorized to say about their colleagues, the organization of the Box itself and its customers. Let’s take a look at the need and best practices for developing a social media policy for your organization.
Define what is acceptable and what is not
With devices that help you access social media on the go such as smartphones, tablets, etc. it is difficult to block the use of social media in the workplace. According to a survey conducted in June 2016 by the Pew Research Center, 77% of people access their personal account on social media at work and this also includes trainers and collaborators of a Box. Limiting them to doing so is practically impossible and would threaten their freedom of action, causing a negative impact on productivity and their attachment to the Box.
It is therefore better to draw a clear line on what is allowed to be published on social media and what is not. Collaborators must be aware of the fact that comments that could defame the Box, violations of their contract, disclosure of sensitive information, etc. they are not at all acceptable and their violation could lead to terrible consequences such as the termination of the employment relationship or, worse, depending on the seriousness. A clear set of guidelines can be provided to collaborators who state what is allowed to publish on the organization, thus ensuring that the Box is free, among other things, from legal problems because legal problems will surely arise if employees declare something harmful for the Box or reveal confidential information.
Protect the Box from damage caused by incorrect communication
During the elaboration of a social media policy, all the things to do and not to do in social media must be considered with respect to the Box, such as the use by collaborators but also edl Owner of social platforms, regardless of whether they are at the workplace or not, it can involve several risks. Even a small post could expose the Box to legal responsibilities that damage the company’s reputation or the loss of confidential data.
The Box policy should not prevent collaborators from using social media, as this would imply limitations on their freedom of expression but care should be taken that employees can use social media, but at the same time they should be clear about established guidelines of the Box and how they play an important role in protecting his reputation.
Create or maintain a reputation
Clear guidelines can highlight how the correct mentions of the Box on social media can help to achieve corporate goals and demonstrate that the Box coherently communicates to its image and reputation. The policies must be drafted so that the collaborators and even the owners understand how to comment on social media with the awareness of the brand they represent and in a way to direct traffic to the Box website. If done in the right way, the use of social networks transforms employees and even customers into key representatives in promoting the Box on multiple platforms.
Protect sensitive data and information:
The use of social media requires attention where it violates people’s rights in terms of sensitive data or image as well as certain posts may be discriminatory or defamatory because they disclose data and information that are confidential or violate people’s privacy. These and other facts should be taken into account when drafting the rules governing the use of social networks by owners and collaborators
Ultimately, we need to be aware of all the posts we publish, they must add value to the company and not be published just for the sake of it, knowing at the same time what are the risks associated with the chosen content. The development and implementation of a social media policy ensures that the Box does not have to face the problems due to the comments that the collaborators publish on social media on the Box, on its customers or on the competition.
With these policies, employees will have a clear understanding of what they can publish online and how their negligence can lead to major problems.