As everybody knows Crossfit is a methodology that can developed to adapt to several type of persons depending on their ability, level and skills and this, as we know very well, lead to apply the same rules with some adaptations every day in order to allow everyone to accomplish his WOD. Also every Box has virtually a different WOD programming that follows basic rules but also reflects the personality of the coach who designed it but scaling is always an available option and no one can deny it.
There is also another side of scaling that is more connected to the business aspect of the gym and is the ability to scale all your business according with the requirements of your clients. But this imply that you know your clients and I’m not talking about knowing them in person but to know their profile or, in other words, who is the kind of person that you want in your box.
This is a crucial issue because if you don’t know this, you won’t be able to attract them into you gym. Many people are convinced that the CrossFitter are a homogeneous group but this is not true as there are many subgroups that you can aim to. Before starting your business you should have clear who are your clients because not only you will be able to communicate with them in a better way but you will also able to “scale” your entire business in order to fulfill their requirements.
I’m not talking of scaling exercises but rather to scale the way you offer them your service. Any social group has specific language, values and perception and you, to talk effectively to them, need to now all this information about your clients. basically you focus a group and then aim to it. Someone could object the the public of a CrossFit Box is very large and that being CrossFit scalable and for everybody, your goal is to have everybody in your box, but this is no correct.
For example if you want to fill the box of young competitors who take very seriously their training and talk to them with “epic language” evoking concepts like “courage” “Sacrifice” “battle” and so on, you will probably end up to not having any mid age person as this kind of communication simply doesn’t work for this other category of clients. This is only an example but it should give the idea,
Now the question is: “Who do you want into your box?”. The choice is up to you, of course, but consider that at the end of the months you have bills to pay and if you want to have a successful business you can’t not consider this aspect. So, define your clients profile, communicate with them in their language and take them to the box where they will find a service tailor made on their priorities. Because advertise your business is one thing but keep the promise you make, is another thing.