Having a site to manage is not exactly one of the easiest things in the world for various reasons, especially when you use it for personal branding.
The first reason is that you have to write and there are no saints. There is a publishing plan to follow and if there is nothing to publish, one must invent them. But it’s not over here because you have to write in language understandable by humans but also by search engines. They call it SEO Copywriting and imposes very strict rules which, I confess, do not always respect because Google, Bing to friends are sometimes a bit too schematic.
Then there is the maintenance that occupies its time. Even WordPress, the election platform, requires updates of its own and of the plugins, of which this site is widely used. Then there is the maintenance of connected media, such as images and videos that are on the server. Here too, although much of the work is automatic, one eye always serves.
Finally, there are the computer scientists who periodically push to insert some innovation that aims to speed up the site, sometimes replacing software and sometimes hardware. Or more simply, they decide to migrate everything to another server that is specifically in the UK even if the DNS belongs to an Italian company that also owns the UK one where the server is located.
Rollo, we change the servers
“Rollo, we change the servers. We move your site from Switzerland to the United Kingdom “, the IT experts said a few days ago, who added” It will be quick and painless and nobody will notice anything “. If on this last fact I was calm, especially because it is not that it generates an Amazon-type traffic and therefore even if the site went down for a few hours, it would certainly not be successful. On the rest I was a little less relaxed. We basically switched from Switchplus, which changes its name to Swizzonic to Names.co.uk
And in fact, as always, Murphy’s law has run its course and since when something can go wrong it will surely do it, suddenly all the images have disappeared. Oh not that it’s a serious thing because in the end they only serve to enrich the text, as well as to make the search engines cash, but did it seem that something was wrong? Result, we are back online and now someone will have to manually fix all the images on the site.
That someone won’t be me. It will be one of the computer geniuses who has mixed himself with copying and pasting folders from one server to another and has literally smoked the images. They tell me that in a few days the whole thing will be restored.
And that’s not all because to be honest, as other things have changed but it doesn’t seem to me to explain, even Google and Bing will take a while before redirecting the old posts. It seemed appropriate to let you know, in case you were looking for something you can’t find.