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Rolando "Rollo" Alberti

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Rollo
Tuesday, 23 July 2019 / Published in Business

Quality and Services

There is no doubt that in a context increasingly oriented towards satisfying the needs of the market and therefore towards a targeted use of resources, the terms of quality and service end up with constant checks and the perceptive factors of success.

Current market scenarios, which globalization makes ever more sensitive to competitive differentiation in terms of Customer Satisfaction not guaranteed by splitting the two.

The situation is told by all the assistance collaborators, including obviously a box, connected to feel involved, leading actors, in a wider operating scenario, or the service in a broad sense. In terms of profitability, the company is advantageous to create products and provide services of a higher quality level than those of competitors.

If we look at the results of research conducted over the last decade, we discover a common attitude of the most advanced companies that can be summarized as follows:

Providing the measure of profit given either by return on sales (ROS) or return on investment (ROI), companies offering higher level products / services get better profitable results than those with lower quality investments.

The many and convinced supporters of this thesis assert that the services offered by quality, the companies are able to reduce their costs and at the same time increase their payments / Value.

The continuous improvement of the quality of the service is seen as an investment in favor of the customer, which generates more profit than the merger of a single sale. Observation from the point of view of return on investment, of the contribution to maintain its market share and the cost of poor service, the quality of services is strategically relevant for the survival of the company in a constantly evolving commercial environment.

Just looking at customers as a mere reservoir of potential profits over time makes the cost of losing a customer appear significant and a poor quality service can cause customers to lose between 20 and 30%.

Simply declaring “quality” without the customer or the potential story is able to deliver this quality of service is equivalent to having no quality and it is for this reason that it is very important that the customer is present through this experience the quality of service that is buying and consequently it becomes available for a fee and in the specific area of ​​the Box we are not only talking about the “athletic” part but also all the implications that the provision of a service such as “training” required. Implications that pass through the sensitive factors that together make the service “unique” and consequently also the specific Box.

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