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“A pessimist sees the difficulty in every opportunity
an optimist sees the opportunity in every difficulty.”

- Sir Winston Leonard Spencer Churchill -

Latest posts

CrossFIt methodology works well also outside the Box, Init?

Is quality a sales driver?

Is really quality a good sale argument in the fitness industry? Let’s investigate a little bit.

Journey to the Box

Did you know? Customer acquisition for the Box and its loyalty goes through the so called “customer journey”.

Branding

Branding definition is one of the most important steps in running a Box.

The family and all the rest.

And if the concept of family as we know it was now obsolete?

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