The biggest problem I encountered in writing this post was finding a title, especially given the theme. However, in the end I thought of riding the “Eco-Greta” wave with a nice Bait title.
Today is a “Friday for future” in which young people from many cities go to the streets to strike to raise awareness of the world on problems related to the effects of pollution on the climate. Pollution due for the most part to our lifestyle, which in the name of “quality of life” is leading us towards self-destruction.
Or so they say but after all something must be happening if the glaciers regress, if the permafrost retreats, if hurricanes and typhoons are ever more violent, etc., etc., etc.
I don’t want to go into the matter of the climate issue, not having the skills, but I can see that in fact our lifestyle, I’m talking about developed countries, is not exactly the best, in the light continuous waste we are used to, regardless of the impact on the climate.
What I see is that almost everyone preaches well, with profound indignation, accusing on the right and on the left then, in fact, nobody does anything to change the status quo. Let’s make a few examples.
Let’s take electric cars, beautiful but still prohibitive for most people who barely reach the end of the month with an average salary. Of course, everyone would like to be able to drive the new VW ID-3, for one thing, but if additional debt is required to buy it, then the ecological conscience could suddenly fade. As always, early adopters are the most penalized because classic market schemes are applied to a situation that in theory should also change in this sense.
“Eh but” they say to Volksburg “we have invested 10 billion euros in electricity and we have to recover these monies somehow”, how can you blame them? So if you are poor, you pollute more than one rich, who then buys the electric car for it’s fashion and not because he believes in it but just for ecology is becoming a status symbol.
Another example is the excessive use of plastic and packaging; surely it is more hygienic to put the fruit or bread in the plastic bag using the appropriate disposable glove, just as it is more convenient to take coffee in the plastic cup and use disposable cutlery instead of real dishes, washable and reusable indefinitely . But have you tried to take, as I know, an apple with your bare hands, weigh it, stick the price tag on it and then go to the cashier? No, do it, then you will understand that your good intentions to save the planet are castrated by a cashier who, for heaven’s sake, did not make rhis rules, but will certainly blame you.
Another example is the waste of paper for issuing receipts, which is mandatory by law but which, instead of minimizing the use of paper, most of the times thermal, leads to print receipts half a meter long for the apple we were talking, because together with the purchase data they print on advertising, promotions, points accumulated and so on. And you can’t avoid it. And again, do we really need a blister for everything we buy? Do we really need to pack any type of product into boxes that are matryoshkas? Eh, but it’s marketing, they say.
I am a marketing man but sometimes really, I can’t go on because, even in my, work there should be a minimum of ethics and then it’s easy to always blame “those in marketing” painting them as diabolical manipulators.
In any case it is not possible to continue like this in the name of paying attention to the customer and then make them to pay for the most part garbage to be disposed, paying another time, whose sole purpose was to embellish a product that many probably did not even need.
We buy goods designed in Europe or in the US but produced in Asia and we then transport to our home using airplanes and ships that pollute a lot. We buy fruit and vegetables out of season that travels up and down the planet. Eh but it’s globalization, they say. It’she relocation that keeps production prices lower, they say. Of course if I produce a T-Shirt with 1 Euro in Bangladesh and sell it in Europe at 40 Eur under a trendy brand, I earn more than to produce it in my country for 3 Eur and sell it anyway at 40 Eur because the margins are so much .
Ah no, what a fool, then those who dispute the relocation are angry when at the end of the year their savings, invested also in my actions, make little earnings. And here we open another chapter that concerns investments. Lately banks and Funds Managers promote eco-sustainable financial products in the name of their sensitivity to the subject but then it turns out that for an ecological fund, there are at least another 10 that invest in the dear old economy.
We go on vacation to exotic places on airplanes and we make cruises on ships that consume like small towns but then we do indignants against the bad guys who pollute the planet and we encourage ourselves by consuming their polluting products and services. And yet we are indignant but in the end it is always the fault of the others, not ours when we go and buy milk at the supermarket that is 200m from home by car instead of taking a healthy walk.
And here I stop, but apart from strikes of spoiled youngsters, apart from a sixteen-year-old sent around to do the testimonial of the inconvenience, apart from the climate agreements, the “ecological” taxes, the Bio conscience and all the rest, what each of us is doing, in his own small way, to limit the waste of everything? And not so much for an ecological fact, if we don’t believe it, but because we are really going towards self-destruction even without the planet collapsing, thank to our irresponsible collective behaviors that make us regress instead of making us progress. Or not?