Yes, initially I fell for it too, when I argued that the Globo Gyms are “evil” and the Boxes are totally different because they teach things that are not taught in the Globo Gyms but come to think of it Box and Globo Gyms, if they have to make accounts work, in the end they are not at all different. Indeed to be honest they are exactly the same thing, but they offer different services, indeed to be honest they offer the same service but with a different positioning on the market.
The Globo Gym, those organized of course, are an excellent source of ideas to learn how to manage a Box so that people are satisfied with their training but also how they are treated, what they receive in exchange for their money and attention they receive. If we look at a Globo Gym, meaning with this definition a gym that is part of a franchising chain, for example Virgin Active, we will notice that these are perfectly organized structures in which nothing is left to chance.
Even a Box, although limited to a smaller number of activities, should follow the same type of organization, perhaps in a more streamlined form, but by setting a series of management activities and professional figures, in addition to the trainer-coach-owner-seller who usually found in the Boxes.
The “one-man-box” situations never last long for a whole series of reasons that I am not going to list now, regardless of their legal form, which in reality has little to do with customer satisfaction and with the organization of the processes. Who makes the classes should do only the classes, then there should be someone who is in charge of marketing and communication, someone who takes the trouble to manage it all by managing subscriptions, deadlines, renewals and implementing all the processes of digestion of users dealing with same time to ensure that the Box is 100% functional and finally someone who sells season tickets.
Even a Box, as well as a globo gym, must be organized in departments, although as mentioned before it is more agile with its managers dealing with economics and finance, human resources, production and service delivery (trainers), structure (the Box and its maintenance), Marketing and Communication and finally Commercial/Sales.
Now someone will object that it’s all very nice but then all these people have to be paid and it’s right because those who work must be paid. The news is that these people, if well organized and managed, are paid by themselves through the customers they are able to attract thanks to the excellence of their work and their organization. And the Globo Gym is the demonstration of it with the only difference that their “positioning” is different from that of a Box although they all operate in the same sector: Fitness and Wellness.
So next time, before denigrating a Globo Gym, why not try to understand how this kind of organization can help us improve our Box and increase our members / members / customers? Because whether you like it or not, the Box is also a commercial activity. Unless, of course, you opened it to pay off some money.