More than twenty years ago I was lucky to attend an intensive course on communication with the teachers of the Palo Alto School and the first thing I learned were the five axioms of communication that are more or less like commandments. The first one, in particular, struck me a lot in my ignorance as a young executive because it says that “you can’t not communicate”.
This means that whatever one does or does not do at a specific time, is still communicating something and not necessarily using the words, which are only one of the two ways we have to communicate and which, incidentally, is the least used one with respect to non verbal communication.
Today our way of communicating passes less and less through words and more and more through images that contain powerful non-verbal messages. The advertising, that has always made extensive use of it, knows this well and since social networks entered our lives, we too have discovered, sometimes at our expense, that an image is worth more than many words.
Have you ever stopped to think about what image we give of ourselves every time we post something on a social network? Have you ever tried to ask yourself what reactions this particular photograph could elicit, perhaps accompanied by a written comment?
It is important to ask ourselves these questions because, first of all, whether we want it or not, we are communicating something and certainly on the other side we find recipients regardless of whether or not we are aware of the message we are sending. Then there is also the fact that the more we are aware of the non-verbal messages we send, the greater the possibility of selecting a certain type of recipient and therefore, say, optimizing our communication.
If we also talk about videos, where non-verbal language is at its most explicit, then we can even create situations in which, even if we say something, our body says exactly the opposite or another completely different thing. And imagine that if this applies to one person, it also applies to a Box which, through its images and the body language of the people represented in the videos, communicates something even without being conscious of it.
This is to say that what we publish on social media says something about us for better or for worse and if our goal is to make ourselves interesting for a certain type of people, we should pay attention to what we communicate both consciously and unconsciously in order to avoiding both unwanted contacts and giving a misleading image that, if we are selling something, specifically the Box a service, could drive people away rather than bring them closer.
It would therefore be advisable to give ourselves some guidelines, technically the “Policy of communication”, in which to establish a priori what kind of message we want to pass and which not, and then to ask ourselves each time if what we are about to publish is consistent with those policies. Thus we will avoid misunderstandings and situations that then become difficult to manage.